Sales Skills to Build Long Term Relationships in Business


It’s the worst feeling to know that a potential client has opted to buy a product that is inferior to yours, simply because they managed to sell it better. Selling doesn’t have to be pushy or hard. There are some important skills and a logical process to ensure the client not only gets what they need, but that they will come back time and again because they trust you and whatever product or service you bring with you.

This course will bust all of the myths about selling and make it the most comfortable and natural thing to do. We will show how to ask the right questions, in the most effective order, how to listen to the language that is used and how to make sure that you are able to explain the specific benefits that your client with get from your product or service. We will show you how to find out any blockers that may get in your way and how to overcome them.

We will also provide you with a unique and important tool that will help you remember everything you have learned and be able to use your new skills every time.

What you'll learn

  • How to build trust and long term relationships with integrity
  • What makes people tick how to understand what they need
  • How to build rapport and trust by phone, email and face to face
  • How to ask powerful questions so that you understand fully the customers point of view
  • How the brain responds to particular language, what to use and what to avoid
  • How to sell even if you hate the idea of “sales”
  • How to gather essential information that impacts what the client really needs
  • How to handle different personalities and speak their “language”
  • When and how to close the sale

Who is it for?

Anyone who is in a sales role directly or indirectly.

Your facilitator

Heather Wright

Heather has spent over 20 years inspiring people to change their lives for the better in huge and tiny ways.

She has spent years studying the neuro-psychology of behaviour and influence, and uses this information as well as her highly entertaining style to be the catalyst to inspire and deliver results in individuals, teams and organisations. Heather converts years of research and experience into usable, teachable material to change the habits and behaviours of others. She is a skilled facilitator and an expert on performance and achieving tangible results. She uses humour to relax people and has a plethora of tools and techniques which she uses to capture innovation and resourcefulness they didn’t think they possessed.

Heather is a captivating speaker delivering training to public services and large multinational companies in the UK, Europe, Africa and Australia. She has achieved an excellent reputation for her professionalism and accessibility when working with clients and she has enough energy to run a small power station. She designed, hosted and delivered the key note speeches for many organisations including Boots Opticians, Rolls Royce, Jaguar Land Rover, The National Trust and Pepsi Lipton International.


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16/10/24 9:30 - 16:30
£595.00 (ex VAT)