Zero to Hero with Facebook (and Instagram) Ads

Improve your Facebook ad campaigns and drive better results

DateVenuePrice
Wed 05 Feb 2020 9:30am - 5:00pm Manchester
Double Tree by Hilton

Double Tree by Hilton

Address

  1 Piccadilly Place, Manchester M1 3DG

Telephone

  0161 242 1014

Directions

If you're travelling by train, exit Manchester Piccadilly through the main exit and bear left, crossing the pedestrian bridge.  Doubltree Hilton is the glass fronted building directly ahead of you.

It's a 1 minute walk.


Conference rooms:

All the conference rooms are on the mezzanine level of the hotel.


Parking

There are various NCP car parks all within a 2 minute walk of Doubletree Hilton.  Argent Place and Piccadilly Place are both next door.  Dale Street car park is a 2 minute walk away.

 

Hotels

Doubletree Hilton is a lovely hotel and often has rooms available, however they aren't able to offer delegates who wish to stay overnight a preferential room rate.  Other local hotels include:

Malmaison Manchester -  directly opposite Doubletree.

Premier Inn Piccadilly - 2 minute walk away.

 

Venue website

Doubletree Hilton Manchester

£540.00*

*Two delegates £490.00 per delegate.
All prices are exclusive of V.A.T.

Overview

It's Pay to Play on Facebook nowadays and savvy social media marketers know how to do a lot more than simply boosting posts. This one day Facebook ads training course will give you all the knowledge you need to set up and run effective Facebook and Instagram ad campaigns.

You will be able to:

  • Understand why your current ad targeting approaches don't work and learn a radical new set of priorities for ads targeting that will drive up sales and reduce ad spend
  • Increase your confidence in using a variety of ad types that better match your business goals with your creative approaches
  • Learn how to simply test different headlines, ad copy and image combinations for improved clicks and conversions
  • See how psychological approaches can be utilised to drive commitment and conversions
  • Learn a bunch of tricks and tips to streamline your work in Ads Manager and reduce the time you spend managing campaigns
  • Understand how to use the Facebook pixel to improve your tracking and enhance your targeting
  • Learn how to create a re-targeting campaign on Facebook for your website visitors or mailing list and increase the effectiveness of all your OTHER digital marketing efforts
  • Master how to craft your ad copy to drive better results

 
The day will also feature a hands-on activity where participants will be able to create an entire ads campaign of their own with support from our expert instructor Marie Page.  You will need to bring a laptop.  Please see ** below.

What you'll learn

We will cover all the essential elements that you need to get right from targeting, custom audiences, and lookalikes as well as drilling down to Facebook's awesome detailed targeting tool which enables you to narrow audiences by combining interests and behaviours.

An introduction to Facebook and Instagram ads

  • Making a business case for using Facebook and Instagram ads
  • Uncovering the different ways ads are targeted at you
  • Building a priority list of audiences for targeting (that probably don't include the people you are currently targeting!)
  • Getting clever with interest targeting
  • The anatomy of a Facebook ads campaign: mastering every element
  • A step-by-step guide to creating an ads campaign in the new combined Ads Manager
  • Examples of highly converting ads
  • A look at more unusual ad types
  • Campaign case study
  • Using the Audience Insights tool to inform interest targeting and campaign planning

Getting hands-on with Ads Manager

  • A live tour of Ads Manager and how to create a campaign in real time
  • Hands on activity:
  • Tips on:
    • Working well with Campaign Budget Optimisation
    • Ensuring your ads aren't accidentally live
    • Duplicating campaigns, ad sets and ads with ease
    • Using Dynamic Creative to test headlines, copy, images and other creative assets
    • Complying with the 20% text rule
    • What you should do instead of Page Like ads
    • How to get and why you need a high relevance score
    • Tracking effectiveness with utm and url parameters
    • A little trick to get new fans as an extra benefit from your ads campaign
    • Working with branded content and influencers
  • Create a campaign in your own Ads account

Custom and Lookalike audiences

  • Discovering and prioritising warm audiences
  • How and why to target ads to:
    • Website visitors
    • Your mailing list
    • Your existing customers
    • People who have already interacted with your ad, a video or recently been active in your Facebook Page
    • Lookalikes of people who already buy from you

Ad targeting: demographics, interests, behaviours and more

  • Layering and combining basic and more advanced demographic targeting
  • Why the detailed targeting tool can be your secret weapon in ads targeting
  • How to create an offer in Ads Manager

The Facebook pixel

  • An introduction to the Facebook pixel and what it does
  • Why you need the pixel installed on your website
  • Using the pixel for retargeting

Reporting

  • Measuring the effectiveness of your campaigns
  • Live tour of Ads Manager for monitoring and improving your ads
  • The Facebook Ads mobile app

Who is it for?

The course is suited for people brand new to Facebook advertising as well as those who have experience of running campaigns.


** Hands-On Activity

Learning is always more effective when it is actively applied. As such we include a section in the day for you to create your own ads campaign.

You will need to bring a laptop. It is also helpful if you have already given some thought to your campaign:

  • Headline ideas
  • Copy ideas
  • Landing page url
  • Image or video (we can also use Facebook's Shutterstock library)

See this link for specifications - https://www.facebook.com/business/ads-guide/


Any delegates without a laptop or Ad Account can work with other delegates to help with their campaign set-up. There is plenty to learn this way too.


Please ensure you have Admin or Advertiser access to your Ads Manager account (simply being a Page admin is not enough). This link tells you how: https://www.facebook.com/business/help/195296697183682

Please note that there will not be time on the day to set up new ad accounts or to trouble shoot issues with the pixel or Business Manager. Marie can assist with these privately before or after the training if required. Info here: https://thedigiterati.com/consultancy/buy-an-hour/

DateVenuePrice
Wed 05 Feb 2020 9:30am - 5:00pm Manchester
Double Tree by Hilton

Double Tree by Hilton

Address

  1 Piccadilly Place, Manchester M1 3DG

Telephone

  0161 242 1014

Directions

If you're travelling by train, exit Manchester Piccadilly through the main exit and bear left, crossing the pedestrian bridge.  Doubltree Hilton is the glass fronted building directly ahead of you.

It's a 1 minute walk.


Conference rooms:

All the conference rooms are on the mezzanine level of the hotel.


Parking

There are various NCP car parks all within a 2 minute walk of Doubletree Hilton.  Argent Place and Piccadilly Place are both next door.  Dale Street car park is a 2 minute walk away.

 

Hotels

Doubletree Hilton is a lovely hotel and often has rooms available, however they aren't able to offer delegates who wish to stay overnight a preferential room rate.  Other local hotels include:

Malmaison Manchester -  directly opposite Doubletree.

Premier Inn Piccadilly - 2 minute walk away.

 

Venue website

Doubletree Hilton Manchester

£540.00*

*Two delegates £490.00 per delegate.
All prices are exclusive of V.A.T.

Don't want to book right now?  Remind me about this event

Your facilitator

Marie Page MSc, FCIM - Senior consultant

Marie is one of the UK's leading experts on Facebook marketing. Author of the book Winning at Facebook Marketing with Zero Budget, Marie has also written the Smart Insights book Smarter Guide to Facebook Marketing edited by Dr Dave Chaffey, now in its fourth edition and the Smarter Guide to Facebook Advertising. Her articles on Facebook have even been published by the Huffington Post.

As well as running a number of ecommerce businesses, Marie is co-founder of The Digiterati, a digital marketing agency and online training provider. She has many years experience on both client and agency side in sectors including B2B, B2C, charity and local government.

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