Fast Track Digital Marketing

This fully-loaded course covers SEO, online display advertising, social media and email marketing, usability and analytics.

DateVenuePrice
Wed 22 May 2019 9:30am - 5:00pm London
CCT Venues Barbican

CCT Venues Barbican

Address

  Aldersgate House, 135-137 Aldersgate Street, London EC1A 4JA

Telephone

  0207 776 4794

Located next door to Barbican tube station.  

Directions

Exit Barbican tube station and turn right.  Barbican CCT Venues is located next door but 1 to the tube station, on the corner of the road.  Download full details here.

Parking

There is an NCP car park only minutes away on Aldersgate Street near the Museum of London roundabout, which charges £3.50 per hour or £21 for  a full day.

There is an NCP car park  minutes away on Aldersgate Street near the Museum of London roundabout, which charges £3.50 per hour or £21 for a full day.

Hotels

The closest hotels are:

Citadines Aparthotel, Barbican (3 minute walk on the same road).

Malmaison (4 minute walk)

Rookery Hote (5 minute walk)

£520.00*
Thu 23 May 2019 9:30am - 5:00pm Manchester
Holiday Inn ManchesterAddress

  25 Aytoun Street, Piccadilly, Manchester M1 3DT

For Sat Nav please use M1 3DT


Car Parking

NCP Car Park – Piccadilly Gardens M1 3AY

24 hours – discounted rate of £17.50

Park before 9am - £4.50 up to 12 hours

 

Bus Station – Piccadilly Gardens – 50m

MetroLink Tram Stop – 50m

Train Station – Manchester Piccadilly – 200m

Airport – Manchester International – 14 Minute on Train, 9 miles driving. 

 

Directions from Manchester Piccadilly train station - 2 minute walk

Walk down the station approach until you come to traffic lights.  Turn left.  Doubletree Hilton will be on your left, Holiday Inn is on your right.

£520.00*

*Two delegates £480.00 per delegate.
All prices are exclusive of V.A.T.

Rated by 11 delegates

Overview

If you are new to digital marketing or you want to update your knowledge, this one-day course with our expert digital trainer Sarah Alder will give you a clear understanding of key digital marketing channels, the underlying principles for using them effectively and advice on planning and executing campaigns.

The Digital Marketing landscape

  • Current trends, challenges and opportunities
  • Digital Marketing Planning - a customer focused approach


Search Engine Marketing (SEO and PPC)

  • How search engines work
  • The importance of technical SEO
  • Keyword research analysis and tools
  • SEO: Link building techniques and how they help your rankings
  • Pay-Per-Click advertising: the essentials
  • Optimising your AdWords campaign (keywords, bid strategy, ad copy and creative) for maximum ROI
  • Improving landing page conversion rates


Social Media Marketing

  • The ‘Big Four': Facebook, Twitter, LinkedIn, YouTube
  • How Instagram and Pinterest fit into the social media landscape
  • The impact of Mobile Messaging Apps: WhatsApp & Snapchat
  • Social listening and sentiment analysis
  • Getting hands-on: Organising Social Media: internal structures/ responsibilities, work-flows 


Email Marketing

  • The role of ESPs (email service providers)
  • Segmenting your database: eCRM
  • Increasing your open and click-through rates
  • Email design & development do's and don'ts
  • Mobile: the saviour of email marketing?


    Web Analytics and Metrics

    • On-site analytics : the main platforms (Google Analytics, Adobe Analytics, Web Trends & IBM Analytics)
    • The analytics dashboard
    • Conversion funnels and conversion rate optimisation (CRO)
    • What to test and how to test

    What's New? What's Next?

    • A look ahead to the (near) future in Digital Marketing

     

    What you'll learn

    Following this training course you will have a better understanding of:

    • Essential digital marketing jargon, the key channels and the underlying principles
    • How to plan customer-focused digital marketing
    • How to set KPIs for your online marketing activity
    • Integrated Search Marketing strategies
    • Social Media marketing in a business context
    • How to effectively plan your email marketing campaigns
    • Online display advertising networks and banner formats
    • Analytics: what to measure and how to manage

    Who is it for?

    This course is aimed at those with little knowledge of digital marketing, to bring them up-to-speed and allow them to participate in business-decision making for marketing and digital marketing work.  

    DateVenuePrice
    Wed 22 May 2019 9:30am - 5:00pm London
    CCT Venues Barbican

    CCT Venues Barbican

    Address

      Aldersgate House, 135-137 Aldersgate Street, London EC1A 4JA

    Telephone

      0207 776 4794

    Located next door to Barbican tube station.  

    Directions

    Exit Barbican tube station and turn right.  Barbican CCT Venues is located next door but 1 to the tube station, on the corner of the road.  Download full details here.

    Parking

    There is an NCP car park only minutes away on Aldersgate Street near the Museum of London roundabout, which charges £3.50 per hour or £21 for  a full day.

    There is an NCP car park  minutes away on Aldersgate Street near the Museum of London roundabout, which charges £3.50 per hour or £21 for a full day.

    Hotels

    The closest hotels are:

    Citadines Aparthotel, Barbican (3 minute walk on the same road).

    Malmaison (4 minute walk)

    Rookery Hote (5 minute walk)

    £520.00*
    Thu 23 May 2019 9:30am - 5:00pm Manchester
    Holiday Inn ManchesterAddress

      25 Aytoun Street, Piccadilly, Manchester M1 3DT

    For Sat Nav please use M1 3DT


    Car Parking

    NCP Car Park – Piccadilly Gardens M1 3AY

    24 hours – discounted rate of £17.50

    Park before 9am - £4.50 up to 12 hours

     

    Bus Station – Piccadilly Gardens – 50m

    MetroLink Tram Stop – 50m

    Train Station – Manchester Piccadilly – 200m

    Airport – Manchester International – 14 Minute on Train, 9 miles driving. 

     

    Directions from Manchester Piccadilly train station - 2 minute walk

    Walk down the station approach until you come to traffic lights.  Turn left.  Doubletree Hilton will be on your left, Holiday Inn is on your right.

    £520.00*

    *Two delegates £480.00 per delegate.
    All prices are exclusive of V.A.T.

    Don't want to book right now?  Remind me about this event

    Your facilitator

    Sarah Alder

    Sarah Alder is a senior marketing practitioner at digital marketing consultancy The Digiterati.  She is an experienced digital marketing professional with particular focus on helping clients align digital activities to business objectives. Sarah's work with in-house teams includes planning and delivering training sessions, ranging from overviews of current digital marketing topics for senior managers to project management skills for digital marketers and in-house teams.  Training clients come from a range of sectors and include Deloitte (UK & Switzerland), Transport for London, Abbott Healthcare, Mtel Bulgaria, Mencap, RSPCA and RIM.  Sarah also teaches CIM Professional Diploma and Digital Marketing courses and is a Visiting Lecturer at Hertfordshire Business School.

    Here's what our delegates are saying about this event…

    Very informative, lots of new things to try within the business. Informative, up to date, great interaction.

    Marketing and Communications Officer

    Informative and interesting with lots to take away. Understandable from the basics but also good for those that already know a little. Great for understanding latest trends and know how.

    Business Analyst

    Excellent. Very helpful and insightful. A good insight into digital marketing whether start up or improving existing strategy and tactics.

    Head of Marketing

    Very useful and broad. The day clarified a lot of points for me and made all of the terminology less scary. Great overall insight into digital marketing.

    Marketing Project Manager

    Very informative, lots of new things to try within the business. Informative, up to date, great interaction.

    Marketing and Communications Officer

    Informative and interesting with lots to take away. Understandable from the basics but also good for those that already know a little. Great for understanding latest trends and know how.

    Business Analyst

    Excellent. Very helpful and insightful. A good insight into digital marketing whether start up or improving existing strategy and tactics.

    Head of Marketing

    Very useful and broad. The day clarified a lot of points for me and made all of the terminology less scary. Great overall insight into digital marketing.

    Marketing Project Manager

    Lots of information, highly researched, great resources. Good overview of digital marketing and current trends. Very useful tips for increasing brand awareness.

    Marketing Executive

    Really useful and insightful. A great insight into digital marketing it tackles jargon and difficulties.

    Junior Marketing Executive

    Great. A whirlwind tour of all digital marketing. Comprehensive overview.

    Marketing Director

    Very informative and full of tips and tricks. Well organised, fast paced with lots of useful info.

    Event Director

    Very informative I learnt a lot. Well worth attending good breadth of delegates.


    Enlightening and informative. Excellent pace, didn't drag on. Brilliant well worth booking.

    New Business and Marketing Manager

    Good overview covered a lot of topics. Good intro to digital marketing, relaxed environment and good location.

    Marketing Officer

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