Fast Track Digital Marketing

This fully-loaded course covers SEO, online display advertising, social media and email marketing, usability and analytics.

Rated by 11 delegates

Overview

If you are new to digital marketing or you want to update your knowledge, this one-day course with our expert digital trainer Sarah Alder will give you a clear understanding of key digital marketing channels, the underlying principles for using them effectively and advice on planning and executing campaigns.

The Digital Marketing landscape

  • Current trends, challenges and opportunities

Understanding your customers

  • Using data to build personas
  • Mapping the customer journey


Search Engine Optimisation (SEO)

  • How search engines work
  • The importance of technical SEO
  • Keyword research analysis and tools
  • SEO: Link building techniques and how they help your rankings


Social Media Marketing

  • The ‘Big Four': Facebook, Twitter, LinkedIn, YouTube
  • How Instagram and Pinterest fit into the social media landscape
  • The impact of Mobile Messaging Apps: WhatsApp , Messenger & Snapchat
  • Social listening and sentiment analysis
  • Getting hands-on: Organising Social Media: internal structures/ responsibilities, work-flows 


Email Marketing

  • Using your email database effectively
  • Increasing your open and click-through rates
  • Email design & development do's and don'ts


Analytics and Metrics

  • What to measure and how to measure it
  • Tools for measuring digital marketing
  • The analytics dashboard
  • Conversion funnels and conversion rate optimisation (CRO)
  • What to test and how to test

What's New? What's Next?

  • A look ahead to the (near) future in Digital Marketing

What you'll learn

Following this training course you will have a better understanding of:

  • Essential digital marketing jargon, the key channels and the underlying principles
  • How to plan customer-focused digital marketing
  • SEO for digital marketers
  • Social Media marketing in a business context
  • How to effectively plan your email marketing campaigns
  • Analytics: what to measure and how to manage

    Who is it for?

    This course is aimed at those with little knowledge of digital marketing, to bring them up-to-speed and allow them to participate in business-decision making for marketing and digital marketing work.  

    Don't want to book right now?  Remind me about this event

    Your facilitator

    Sarah Alder

    Sarah Alder is a senior marketing practitioner at digital marketing consultancy The Digiterati.  She is an experienced digital marketing professional with particular focus on helping clients align digital activities to business objectives. Sarah's work with in-house teams includes planning and delivering training sessions, ranging from overviews of current digital marketing topics for senior managers to project management skills for digital marketers and in-house teams.  Training clients come from a range of sectors and include Deloitte (UK & Switzerland), Transport for London, Abbott Healthcare, Mtel Bulgaria, Mencap, RSPCA and RIM.  Sarah also teaches CIM Professional Diploma and Digital Marketing courses and is a Visiting Lecturer at Hertfordshire Business School.

    Here's what our delegates are saying about this event…

    Very informative, lots of new things to try within the business. Informative, up to date, great interaction.

    Marketing and Communications Officer

    Informative and interesting with lots to take away. Understandable from the basics but also good for those that already know a little. Great for understanding latest trends and know how.

    Business Analyst

    Excellent. Very helpful and insightful. A good insight into digital marketing whether start up or improving existing strategy and tactics.

    Head of Marketing

    Very useful and broad. The day clarified a lot of points for me and made all of the terminology less scary. Great overall insight into digital marketing.

    Marketing Project Manager

    Very informative, lots of new things to try within the business. Informative, up to date, great interaction.

    Marketing and Communications Officer

    Informative and interesting with lots to take away. Understandable from the basics but also good for those that already know a little. Great for understanding latest trends and know how.

    Business Analyst

    Excellent. Very helpful and insightful. A good insight into digital marketing whether start up or improving existing strategy and tactics.

    Head of Marketing

    Very useful and broad. The day clarified a lot of points for me and made all of the terminology less scary. Great overall insight into digital marketing.

    Marketing Project Manager

    Lots of information, highly researched, great resources. Good overview of digital marketing and current trends. Very useful tips for increasing brand awareness.

    Marketing Executive

    Really useful and insightful. A great insight into digital marketing it tackles jargon and difficulties.

    Junior Marketing Executive

    Great. A whirlwind tour of all digital marketing. Comprehensive overview.

    Marketing Director

    Very informative and full of tips and tricks. Well organised, fast paced with lots of useful info.

    Event Director

    Very informative I learnt a lot. Well worth attending good breadth of delegates.


    Enlightening and informative. Excellent pace, didn't drag on. Brilliant well worth booking.

    New Business and Marketing Manager

    Good overview covered a lot of topics. Good intro to digital marketing, relaxed environment and good location.

    Marketing Officer

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