25 April 2012 - London. Half day course - 09.00-12.30.
Also available Twitter: Small Form Big CONTENT (afternoon session, same day) for an extra £100. Book one session for £240 or both for £340.
It's only 140 characters. How difficult can it be? It's just a matter of typing a few words onto a phone or PC and clicking send, what's the big deal? It may not offer the different levels of interaction that other social networks such as Facebook have, but Twitter is subtle and difficult. It is complex. It is also one of the hottest spaces online at the moment and you and your business need to be there.
As with all social media, you need to approach Twitter strategically. This half-day workshop is designed to help you do that by exploring:
- What Twitter is
- What you CAN do
- What you SHOULD do
- How to integrate Twitter into your business’ communications, marketing and customer service strategies
- How you can manage the conversations and relationships Twitter helps you set in motion
Workshop programme:
Session 1: What is Twitter? A strategic overview of how Twitter works and how it relates to the broader social media ecosystem. Includes:
- Twitter and the conversation economy
- Twitter and the link economy
- Twitter and the network. Finding who to follow and who you’d like to follow you
- Twitter mechanics. Retweets, Hashtags, Lists, Replies, Direct Messages, Photos and short links and of course the 140 character limit.
Session 2: The Business of Twitter - potential, possibilities, and pitfalls. Through a discussion of what other organisations are doing through Twitter, we’ll explore:
- Twitter and your business’ story
- Twitter and your business’ customer service
- Twitter and your business’ conversation strategy.
Session 3: Managing Twitter - once you (or your customers) let those 140 characters out of the bag, how do you control it? In short you can’t. But you CAN manage it. We’ll look at practical ways to:
- Manage your listening. Finding ways to keep in touch with the stream
- Manage your team’s tweeting
- Managing the inevitable failure. Having a disaster strategy in place
- Integrating the Twitter stream into your broader business planning.
The workshop will use case studies from the commercial and non-profit sectors and will introduce delegates to a range of free software, tools and websites that can be used to manage and build a leading Twitter strategy.
By the end of the workshop, delegates will have:
- An understanding of Twitter, its potential and pitfalls within the broader context of new media
- An understanding of various technologies, software, websites and services that can be used to post, read, manage and monitor Tweets
- An appreciation of how Twitter can be integrated into your broader communications strategy.
And when you know and understand Twitter and its position within your business, there’s how you can best use those 140 characters. Why not follow this workshop with the Tweeting workshop on the same day (1.30pm - 5pm)?
Audience - The workshop is designed for:
Communications professionals and anyone responsible for engagement with stakeholders or customers. Managers responsible for developing and managing an organisation-wide social media communications strategy.
