25 April 2012 - London. Half day course - 13.30-17.00.
Also available Twitter: Small form Big STRATEGY (morning session, same day) for an extra £100. Book one session for £240 or both for £340.
How can such a small text box be so intimidating? Like being faced with a blank sheet of A4, Twitter’s 140 character limit can throw you into a mini version of writer’s block. This workshop is designed to get you Tweeting again - telling stories, painting pictures, adding value and generating powerful conversation relationships.
We’ll be looking at:
- Getting your business’ story into 140 characters
- Finding and linking to relevant and valuable content
- Painting pictures for your customers and stakeholders
- Adding value in small amounts
And if you’re looking for how to integrate those Tweets into your comms, marketing and customer service strategy, why not attend our Twitter STRATEGY workshop on the same day? Attend both courses for an extra £100. Details
here.
Workshop programme
Session 1: Types of Tweets: A taxonomy of different forms and what they say about your business. We’ll look at:
- The news
- The story
- The comment
- The question
- The answer
- The idea
- The link
- The thought.
Session 2: Finding inspiration. So what should I Tweet (or not Tweet?) We’ll explore techniques for:
- Adding value to the news
- Adding value to the conversation
- Painting a picture of your business
- Adding a human voice to your customer service
- Managing expectations.
Session 3: Enough talk, let’s Tweet.
In the final session you’ll be facing that 140 character box and seeing what stories you can tell, what pictures you can paint, what value you can add and how you can engage with the conversation economy. Using a live Twitter account (your own or one you create for the session) or if you’re still not ready to go public, an offline account, we’ll be trying out some writing exercises and activities designed to explore the taxonomy of Twitter forms.
The workshop leader will provide constructive and strategic feedback on your Tweets and, if you choose, your existing Twitter pages and streams.
By the end of the workshop, delegates will have:
- An understanding of the various form a Tweet can take, their advantages disadvantages and what they mean for your business
- A series of ideas around What to Tweet
- Practical skills in small form writing
Audience: this workshop is designed for:
Communications professionals and anyone responsible for engagement with stakeholders or customers. Managers responsible for developing and managing an organisation-wide social media communications strategy. Front-line staff tasked with using Twitter.
