Writing for Results

How to write effectively for any audience, constructing messages that carry weight and get results.

Tue 13 Jun 2017 9:30am - 4:30pm Birmingham
The Studio

The Studio


  7 Cannon Street, Birmingham, West Midlands B2 5EP


  0800 028 6694

The Studio is two minutes walk from Birmingham New Street train station.

Directions from New Street:

If you're walking from New Street train station, exit  via the escalators leading to the Palisades Shopping Centre.  Turn left at the top of the escalators and follow the signs to the exit. Turn left at the bottom of the ramp and take the first turning on the right (Cannon Street) after the glass tourist information box.  You'll see The Studio internet cafe on the ground floor, 50 yards up Cannon Street. Please visit The Studio website for more detailed directions and parking information.


There are several NCP car parks within walking distance of thestudio. We recommend Albert Street, around a five minutes walk away. The postcode of this NCP car park for satnav is B4 7LN. 

To obtain discounted parking at the Albert Street car park simply ask for an NCP validation ticket at thestudio reception. When you are ready to exit the car park, simply insert your original parking ticket into the payment machines along with the validation ticket to activate the discount. The maximum day rate will be then be reduced to £5.

Walking from Albert Street NCP Car Park

Exit the car park, turn left and walk down Dale End. Turn right opposite Marks & Spencers and head up Union Street, continue until you cross Corporation Street. Cannon Street is the first on the left, thestudio is halfway down Cannon Street on the left hand side.

Thu 14 Sep 2017 9:30am - 4:30pm London
CCT Venues Barbican

CCT Venues Barbican


  Aldersgate House, 135-137 Aldersgate Street, London EC1A 4JA


  0207 776 4794

Located next door to Barbican tube station.  


Exit Barbican tube station and turn right.  Barbican CCT Venues is located next door but 1 to the tube station, on the corner of the road.  Download full details here.


There is an NCP car park only minutes away on Aldersgate Street near the Museum of London roundabout, which charges £3.50 per hour or £21 for  a full day.

There is an NCP car park  minutes away on Aldersgate Street near the Museum of London roundabout, which charges £3.50 per hour or £21 for a full day.


The closest hotels are:

Citadines Aparthotel, Barbican (3 minute walk on the same road).

Malmaison (4 minute walk)

Rookery Hote (5 minute walk)


*Two delegates £450.00 per delegate.

Rated by 28 delegates

Rated4.5out of 5


The head of a major US airline once said that if a passenger finds a coffee stain on a seatback tray table, the message is that the airline doesn't service its engines properly: inattention to minor details may hint at inattention to more critical issues.  Your professional credibility may be enhanced or damaged by your ability to communicate effectively, and many professionals who can speak articulately let themselves down badly in their written communication and so lose the trust of others.

In this highly intensive, one-day course, you'll learn to write effectively for a variety of audiences, construct messages which carry weight and result in action, and gain confidence in your ability to write clearly, succinctly and without ambiguity.  

What you'll learn

  • The importance of good written communication (and the dangers of poor written communication)
  • How to write clearly, succinctly and without ambiguity
  • How to write with purpose
  • How to profile your audience
  • How to structure reports and other written communications
  • How to create compelling arguments
  • Key rules of punctuation, syntax and grammar – a refresher for some and a revelation for others!
  • How to avoid common pitfalls in writing
  • How to get results from your writing
  • How to overcome procrastination and perfectionism so you can finish your work efficiently

Who is it for?

Anyone who has to create reports and other written communications designed to change people's thinking, inform or advise them and inspire them to take action. 

Don't want to book right now?  Remind me about this event

Your facilitator

David Cotton

David has worked in training and development for over 20 years, working in four continents and nearly 40 countries.  His work ranges from one to one coaching to managing multinational training programmes and his clients range from small family businesses to the European Commission, United Nations and Middle Eastern petrochemical companies. He is the author of around a dozen books and many journal articles. He is also a qualified and practising hypnotherapist and NLP practitioner.  He spent 21 years with the major professional services firms, Arthur Andersen and PricewaterhouseCoopers, before becoming an independent trainer, coach, facilitator and speaker in 2002.  A former professional musician, David still occasionally performs and he collects instruments from around the world on his travels.  He is the author of several books including 'Managing Difficult People At Work' and 'The Business Strategy Toolkit'.

Here's what our delegates are saying about this event…

I think it was very useful. Good teacher with handy tips and tricks.

Research Analyst, WATG

Very useful.

Associate Senior Designer, WATG

Very informative.

Architect, WATG

Great, made and information heavy course feel light and refreshing.

PR & Social Media Manager, WATG

I think it was very useful. Good teacher with handy tips and tricks.

Research Analyst, WATG

Very useful.

Associate Senior Designer, WATG

Very informative.

Architect, WATG

Great, made and information heavy course feel light and refreshing.

PR & Social Media Manager, WATG

Interesting, funny and inspiring.

Landscape Designer, WATG

Brilliant, engaging and useful.

Associate Landscape Architect, WATG

Useful & entertaining.

Senior Designer Associate, WATG

Very good, touched upon many useful areas of writing.

Practice Secretary, WATG

Educational, refreshing & fun.

Associate, WATG

Very useful- refreshing and new material. Fun & engaging.

Associate, WATG

Excellent and engaging.

Associate, WATG

Excellent, and well needed for my firm.


Very informative and engaging.

HR Co-ordinator, WATG

Interesting, very different from training previously offered to me.

Audit Senior, Smith Cooper

Very well presented, interest and engagement remained high throughout. Excellent time-keeping which made the day more effective.

Corporate Finance Partner, Smith Cooper

Well delivered and informative.

Partner, Smith Cooper

Very engaging and informative. Useful and practical tips.

Audit Senior, Smith Cooper

Lots of key points, learned a lot that I will be able to use of an on-going basis.

Senior Audit Manager

Insightful, interesting and useful.

Analyst, Smith Cooper

Interesting and engaging material.

Senior Executive- Corporate Finance, Smith Cooper

Very good, useful and relevant. Excellent time keeping & venue.

Audit Senior, Smith Cooper

Highly informative, engaging and thought provoking.

Trainee Accountant, Smith Cooper

Very interesting.

Audit Senior, Smith Cooper

Very useful. The course was informative and taught me new things. It was interactive and enjoyable.

Audit Senior, Smith Cooper

Very interesting. Covered many of the areas that I struggle with.

Audit Senior, Smith Cooper

Very informative. I learned a lot on many aspects. Very engaging.

Corporate Finance Senior Executive, Smith Cooper

Very useful, thought provoking and relevant to my work.

Corporate Finance Manager, Smith Cooper

I enjoyed the psychology

Team Leader, CBH

Current Events   
Managing UnderperformanceFinance for Non-Financial DirectorsPractical Mindfulness at WorkThe Outstanding ManagerHow To Be A Brilliant People ManagerWomen Advancing in LeadershipThe Strategic ManagerHow to be a High Impact IntrovertThe Experienced Manager Bootcamp (2 days)Presentation Skills for the Reluctant PresenterThe Inspiring LeaderDealing with Difficult People and Unreasonable Behaviour at WorkPresenting With ImpactEmotionally Intelligent LeadershipManaging Remote and Virtual TeamsCourageous ConversationsManaging Conflicts at WorkThe New Manager BootcampResilient Leadership - How to Thrive Under PressureStep Up to Senior ManagementThe Exceptional PAFinance For Non-Financial Managers (2 DAYS)HR for non HR ManagersWriting for ResultsLeading in Complex and Uncertain TimesFinance for Non-Financial Directors - (PART 2 - Management Accounts)Performance Management is not BullyingNLP Techniques for Managing People How to Become an Expert FacilitatorFacebook Marketing That Actually WorksPublic Sector Finance for non Finance Managers (2 DAYS)Branding in Higher and Further Education - How to make it workProject Management BootcampPersonal ImpactConfidence to Succeed - Assertiveness for WomenAre You Up To The Minute?Seriously Excellent Management: The Ultimate 3 day Programme