Writing for Results

How to write effectively for any audience, constructing messages that carry weight and get results.

DateVenuePrice
Tue 11 Sep 2018 9:30am - 4:30pm Manchester
Double Tree by Hilton

Double Tree by Hilton

Address

  1 Piccadilly Place, Manchester M1 3DG

Telephone

  0161 242 1014

Directions

If you're travelling by train, exit Manchester Piccadilly through the main exit and bear left, crossing the pedestrian bridge.  Doubltree Hilton is the glass fronted building directly ahead of you.

It's a 1 minute walk.


Conference rooms:

All the conference rooms are on the mezzanine level of the hotel.


Parking

There are various NCP car parks all within a 2 minute walk of Doubletree Hilton.  Argent Place and Piccadilly Place are both next door.  Dale Street car park is a 2 minute walk away.

 

Hotels

Doubletree Hilton is a lovely hotel and often has rooms available, however they aren't able to offer delegates who wish to stay overnight a preferential room rate.  Other local hotels include:

Malmaison Manchester -  directly opposite Doubletree.

Premier Inn Piccadilly - 2 minute walk away.

 

Venue website

Doubletree Hilton Manchester

£495.00*

*Two delegates £450.00 per delegate.
All prices are exclusive of V.A.T.

Rated by 114 delegates

Overview

The head of a major US airline once said that if a passenger finds a coffee stain on a seatback tray table, the message is that the airline doesn't service its engines properly: inattention to minor details may hint at inattention to more critical issues.  Your professional credibility may be enhanced or damaged by your ability to communicate effectively, and many professionals who can speak articulately let themselves down badly in their written communication and so lose the trust of others.

In this highly intensive, one-day course, you'll learn to write effectively for a variety of audiences, construct messages which carry weight and result in action, and gain confidence in your ability to write clearly, succinctly and without ambiguity.  

What you'll learn

  • The importance of good written communication (and the dangers of poor written communication)
  • How to write clearly, succinctly and without ambiguity
  • How to write with purpose
  • How to profile your audience
  • How to structure reports and other written communications
  • How to create compelling arguments
  • Key rules of punctuation, syntax and grammar – a refresher for some and a revelation for others!
  • How to avoid common pitfalls in writing
  • How to get results from your writing
  • How to overcome procrastination and perfectionism so you can finish your work efficiently

Who is it for?

Anyone who has to create reports and other written communications designed to change people's thinking, inform or advise them and inspire them to take action. 

Don't want to book right now?  Remind me about this event

Your facilitator

David Cotton

David has worked in training and development for over 20 years, working in four continents and nearly 40 countries.  His work ranges from one to one coaching to managing multinational training programmes and his clients range from small family businesses to the European Commission, United Nations and Middle Eastern petrochemical companies. He is the author of around a dozen books and many journal articles. He is also a qualified and practising hypnotherapist and NLP practitioner.  He spent 21 years with the major professional services firms, Arthur Andersen and PricewaterhouseCoopers, before becoming an independent trainer, coach, facilitator and speaker in 2002.  A former professional musician, David still occasionally performs and he collects instruments from around the world on his travels.  He is the author of several books including 'Managing Difficult People At Work' and 'The Business Strategy Toolkit'.

Here's what our delegates are saying about this event…

Excellent course and presenter, entertaining whilst full of content. Venue was without fault including facilities and catering. Administration was slick, easy and responsive. Possibly the best overall course experience I've had and I have attended many, over many years.


Very informative. I learnt a lot, on many aspects. I thought I knew and clearly I didn't. It was very engaging and amusing to make punctuation surprisingly enjoyable. Well tailored to our requirements and David was flexible to allow us to express what we wanted to know.

Corporate Finance Senior Executive , Smith Cooper

Insightful, interesting, useful. This is a course that re-familiarises you with English writing. It also advances your knowledge of some of the deeper, more advanced, English structure.

Analyst, Smith Cooper

Excellent and engaging. very entertaining and very worthwhile. A must for any profession.

Associate, WATG

Excellent course and presenter, entertaining whilst full of content. Venue was without fault including facilities and catering. Administration was slick, easy and responsive. Possibly the best overall course experience I've had and I have attended many, over many years.


Very informative. I learnt a lot, on many aspects. I thought I knew and clearly I didn't. It was very engaging and amusing to make punctuation surprisingly enjoyable. Well tailored to our requirements and David was flexible to allow us to express what we wanted to know.

Corporate Finance Senior Executive , Smith Cooper

Insightful, interesting, useful. This is a course that re-familiarises you with English writing. It also advances your knowledge of some of the deeper, more advanced, English structure.

Analyst, Smith Cooper

Excellent and engaging. very entertaining and very worthwhile. A must for any profession.

Associate, WATG

Great. Very informative and not dry!

Senior Technical Analyst

The delivery of the training was an interesting mix of group work and presentational. Useful to do practical exercises. Enjoyed the anecdotes. An informative session to refresh and reflect on writing styles, skills and rules.

Technical Adviser

Fab. Good variety of topics, is relevant for working in general, not just writing. Good course booklet too. Perhaps a little more time for questions?

Project Manager

Great experience. Not what you'd expect.


Interesting and useful. Informative.

Communication Manager

Helpful tips for assuring work. Engaging course that will make you question how you write.

Quality Manager

Made a subject that can be dry, interesting.


Really interesting and useful grammar. Insightful and fun. Good mix of topics conveyed in a thought-provoking way.

Technical Analyst

Very useful, entertaining, a great balance. I would encourage this! A good balance with humour.

Technical Analyst

Good balance of fun and learning. Learned quite a lot, while not too formal. Helps you reflect on current ways of working.

Associate Director

Very interesting. New & useful ideas.

Tech Consultant

Very useful, clarified a few common mistakes I make when writing. Exercise on DISC was interesting. Good to brush up on grammar etc. , but much wider and thought provoking than just grammar and punctuation.

Consultant

Interesting, informative, engaging. Sometimes it felt like the learning was lost in the presenters narrative. However, it was the narrative that made it quite engaging. A useful guide to how to write clearly, with good grammar, syntax and punctuation and targeted towards your reader.

MC

It covered a lot of different topics. It was very informative and interesting. It is useful for everyone who is involved in some sort of communication in their profession.

Office Manager/Receptionist

Thoroughly enjoyed it- very educational. A must!

Associate- Financial Crime Advisory

Informative. Good to bring humour to a dry subject.


It was very useful and engaging. The trainer was personable. Training on punctuation, writing for a specific audience, improving business writing and the history of language.

Analyst

Very interesting and informative. Useful and thought provoking.

Analyst

Excellent- very informative. Clear and interesting.

Associate

Informative, kept interest. A must do.

Project Controls Engineer

It was very interesting, I feel like I learned a lot. Ran smoothly and got some good points to take away. Interesting, helpful for work topics. Friendly & knowledgeable tutor.

Project Controls Technician

Very informative, also interesting and engaging. Helpful.

Cost Engineer

It was engaging and interesting. Thought provoking and will provide guidance.

Project Controls Manager

Enjoyable and informative course. I thought the trainer was engaging and I learned a lot. A good way of enhancing writing skills and learning about language.

Project Controls

Informative, interactive, interesting. Good refresher on preparation for the structure & content of report writing.

Project Controls

Lots of key points. Learned lots that I should know and will be able to use on an on-going basis. Useful for all forms of writing. Grammar skills.

Senior Audit Manager

I enjoyed the psychology but was already aware of correct grammar.

Team Leader, CBH

Informative, very useful, educational and interactive. The course was a lot more informative than I expected and taught me new things. It was interactive and actually quite enjoyable.

Audit Senior, Smith Cooper

Very interesting. Useful it highlights pitfalls and plenty of good practise ideas to take away.

Audit Senior, Smith Cooper

Highly informative, engaging and thought provoking. Worthwhile and beneficial to all in services sector and those who may need to work on writing skills.

Trainee Accountant , Smith Cooper

Very good useful and relevant. Excellent time keeping and good venue. Definitely worth attending, cleared up some common errors.

Audit Senior , Smith Cooper

Interesting material and engaging. Overall a very useful course, interesting blend of grammar and technical information for example personality types and how to target different audiences.

Senior Executive , Smith Cooper

Interesting. Very different from other training offered by Smith Cooper. Important issues raised. A must if you struggle with report writing and grammar.

Audit Senior, Smith Cooper

Presenter was very engaging and informative. Some useful practical tips and also learnt some trivia which was interesting. Very useful if you do any sort of report writing or even if just email communication.

Audit Senior, Smith Cooper

Lots of key points. Learned lots I should know and will be able to use on an on-going basis. Useful for all forms of writing. Grammar skills.

Senior Audit Manager

It was very useful. David was a good teacher with useful/handy tips and tricks. Great learning in a funny way.

Research Analyst, WATG

Very informative. Great re-cap on the English language. Useful for anyone who writes anything for work purposes.

Architect, WATG

Entertaining and useful.

Senior Design Associate, WATG

Great. Should be compulsory for all. I would want more time for practising and exercises.

, Bovill

Fantastic, really enjoyed it. Very engaging. Well delivered, lots of information that can be used in real life and work.

Associate , Bovill

Very good, engaging, insightful and well delivered.

Associate , Bovill

Fun atmosphere. An engaging way to improve written communications.

Consultant, Bovill

Great delivery, very informative, handy techniques and very practical Helpful tools for grammar with interesting history references.

Associate , Bovill

Very good, entertaining and engaging. Well worth the investment of time.

Consultant, Bovill

Very informative, down to earth teaching and good training material. Hands on and knowledgeable.

Associate , Bovill

It was very well presented. It was engaging and informative.

Associate , Bovill

Very interesting and helpful

Consultant, Bovill

A lot of info rapidly delivered with an appropriate use of visual materials. Necessary for those wishing to influence client decision making.

Consultant, Bovill

Insightful and interesting, worth attending.

Associate , Bovill

Good pace, infectious and valuable

, Bovill

Informative and clear. Well communicated.

Assistant Business Intelligence Officer, BASC

Interesting, thought provoking and memorable.

Business Intelligence Officer, BASC

Excellent and engaging. Informative and enjoyable.

Operations Co-ordinator, BASC

Very good and informative. Very different, taught in an unconventional but informed way.

Head of Administration , BASC

Excellent not at all what I was thinking much more engaging and interactive. Informative and makes you think about your writing style.

, BASC

Very useful, thought provoking and relevant to my work. Excellent foundation for drafting clear and concise reports.

Corporate Finance Manager, Smith Cooper

Good, worthwhile. Learnt new things, right length.

Sales Director

Informative. I just need to apply it! Worth it if you are struggling with myriad rules around report writing.

Manager

Stimulating and helpful.

Clinical Director

Informative, clear and concise. Excellent.

Ward Housing Manager

Very useful.

Asset Manager

Not long enough.

Account Manager

Engaging, learnt a lot. Good for grammatical errors.

Business Improvement Officer

Very useful. Practical.

Manager

Excellent. Concise, interactive, informal run through of writing for audiences to get your point across clearly and concisely.

Marketing and communications Officer

Excellent insight on writing techniques. Useful for learning how tot communicate effectively with commercial or corporate clients.

Solicitor

Met my needs. Refresher on the theory of reports the structure and style.

Head of Therapies

Good, back to basics. Lithe the style and interactivity.

Head of MOPI

Excellent. Learnt so much, very interesting. Made aware of how much I did not know. The trainer was very competent and kept it interesting. Well worth attending.

Head of Operations

Very interesting and informative. Fast paced and engaging. An interesting and challenging course. Great reminder of what you learnt in your English lessons and beyond.

Finance Director, Chris Whitmore Associates ltd

Brilliant. Fun, lots of information. Highlighted and re-capped lots that I already knew (or used to know!), also introduced new concepts like memory recall.Fun, very useful for anyone for anyone that needs to write on a daily basis, whether that be for social media or business reporting. Fantastic content and fantastic trainer.

Digital Marketer, Exposure Ninja

Excellent- engaging and informative one of the best I've attended.

Corporate Assurance Manager, Speedy Hire

Excellent, with knowledgeable trainer

Depot assurance team leader, Speedy Hire

Informative, engaging and interactive. The course covers a broad range of topics, the content is informative and relevant to a variety of industries. Helps you to consider writing from different perspectives.

Operations Manager, Bright and Beautiful UK ltd.

Informative, engaging and interactive. The course covers a broad range of topics, the content is informative and relevant to a variety of industries. Helps you to consider writing from a different perspective.

Operations Manager

Excellent, with knowledgeable trainer.

Depot Assurance Team Leader

Excellent - engaging and informative one of the best I've attended.

Corporate Assurance Manager

Content wasn't what I expected yet I found it very useful and can see how it will benefit my writing, personally and for the company. It is useful informative and enlightening. And very thought provoking.

Content Manager

Very engaging presenter. Clarity on areas I was unaware of. Flowed really well.

Innovation Leader

Brilliant. Fun, lots of information. Highlighted and recapped lots that I already knew ( or used to know!), also introduced new concepts. Fun, very useful for anyone that needs to write on a daily basis whether that be for social media or business reporting. Fantastic content and fantastic trainer.

Digital Marketer

Very informative. Useful tips that I can see using in my role. Informative refresher on the English language.

Marketing and communications

Very interesting and informative. Fast-paced and engaging. An interesting and challenging course. Great reminder of what you learned in your English lessons and beyond.

Finance Director

I think it was very useful. Good teacher with handy tips and tricks.

Research Analyst, WATG

Very useful.

Associate Senior Designer, WATG

Very informative.

Architect, WATG

Great, made and information heavy course feel light and refreshing.

PR & Social Media Manager, WATG

Interesting, funny and inspiring.

Landscape Designer, WATG

Brilliant, engaging and useful.

Associate Landscape Architect, WATG

Useful & entertaining.

Senior Designer Associate, WATG

Very good, touched upon many useful areas of writing.

Practice Secretary, WATG

Educational, refreshing & fun.

Associate, WATG

Very useful- refreshing and new material. Fun & engaging.

Associate, WATG

Excellent and engaging.

Associate, WATG

Excellent, and well needed for my firm.

VP, WATG

Very informative and engaging.

HR Co-ordinator, WATG

Interesting, very different from training previously offered to me.

Audit Senior, Smith Cooper

Very well presented, interest and engagement remained high throughout. Excellent time-keeping which made the day more effective.

Corporate Finance Partner, Smith Cooper

Well delivered and informative.

Partner, Smith Cooper

Very engaging and informative. Useful and practical tips.

Audit Senior, Smith Cooper

Lots of key points, learned a lot that I will be able to use of an on-going basis.

Senior Audit Manager

Insightful, interesting and useful.

Analyst, Smith Cooper

Interesting and engaging material.

Senior Executive- Corporate Finance, Smith Cooper

Very good, useful and relevant. Excellent time keeping & venue.

Audit Senior, Smith Cooper

Highly informative, engaging and thought provoking.

Trainee Accountant, Smith Cooper

Very interesting.

Audit Senior, Smith Cooper

Very useful. The course was informative and taught me new things. It was interactive and enjoyable.

Audit Senior, Smith Cooper

Very interesting. Covered many of the areas that I struggle with.

Audit Senior, Smith Cooper

Very informative. I learned a lot on many aspects. Very engaging.

Corporate Finance Senior Executive, Smith Cooper

Very useful, thought provoking and relevant to my work.

Corporate Finance Manager, Smith Cooper

I enjoyed the psychology

Team Leader, CBH

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