Education is changing rapidly. Like it or not, students are becoming more like customers. They have many choices and a lot of information available to them. How can you make sure your institution stands out from the crowd? How can you communicate the true value of what you can offer when student satisfaction surveys and league tables are so compelling?
A strong, well implemented brand will help higher and further education institutions meet the challenges ahead.
Your brand is a common understanding of who you are, what your values are and why they matter to your students and staff. If your brand is clear and distinctive, it will help you stand out from other similar providers.
Student choices are destined to be more diverse and student satisfaction more aligned to future funding. To respond to this trend, you need a strong, clear brand and an effective strategy to support it.
This one-day course looks at the principles of branding and demonstrates how they can be tailored for success in the highly democratic cultures of HE and FE providers.