Branding in Higher and Further Education - How to make it work

How to build and implement a strong brand that attracts students and the people who influence them

Wed 15 Nov 2017 9:30am - 4:30pm Birmingham
The Studio

The Studio


  7 Cannon Street, Birmingham, West Midlands B2 5EP


  0800 028 6694

The Studio is two minutes walk from Birmingham New Street train station.

Directions from New Street:

If you're walking from New Street train station, exit  via the escalators leading to the Palisades Shopping Centre.  Turn left at the top of the escalators and follow the signs to the exit. Turn left at the bottom of the ramp and take the first turning on the right (Cannon Street) after the glass tourist information box.  You'll see The Studio internet cafe on the ground floor, 50 yards up Cannon Street. Please visit The Studio website for more detailed directions and parking information.


There are several NCP car parks within walking distance of thestudio. We recommend Albert Street, around a five minutes walk away. The postcode of this NCP car park for satnav is B4 7LN. 

To obtain discounted parking at the Albert Street car park simply ask for an NCP validation ticket at thestudio reception. When you are ready to exit the car park, simply insert your original parking ticket into the payment machines along with the validation ticket to activate the discount. The maximum day rate will be then be reduced to £5.

Walking from Albert Street NCP Car Park

Exit the car park, turn left and walk down Dale End. Turn right opposite Marks & Spencers and head up Union Street, continue until you cross Corporation Street. Cannon Street is the first on the left, thestudio is halfway down Cannon Street on the left hand side.


*Two delegates £445.00 per delegate.

New fromNov2017


Education is changing rapidly. Like it or not, students are becoming more like customers.  They have many choices and a lot of information available to them. How can you make sure your institution stands out from the crowd?  How can you communicate the true value of what you can offer when student satisfaction surveys and league tables are so compelling?

A strong, well implemented brand will help higher and further education institutions meet the challenges ahead.

Your brand is a common understanding of who you are, what your values are and why they matter to your students and staff.  If your brand is clear and distinctive, it will help you stand out from other similar providers.

Student choices are destined to be more diverse and student satisfaction more aligned to future funding.  To respond to this trend, you need a strong, clear brand and an effective strategy to support it.

This one-day course looks at the principles of branding and demonstrates how they can be tailored for success in the highly democratic cultures of HE and FE providers.

What you'll learn

How to:

  • Understand the principles of branding and how it can apply to HE and FE
  • Develop and plan brand strategies that are appropriate to the HE culture
  • Deliver narratives can be adopted and endorsed internally and understood externally
  • Evaluate the strengths and weaknesses of your current brand proposition
  • Understand where to focus your energies to maximum effect
  • Ensure that your brand reflects your clear and distinctive offer
  • Adapt industry-standard marketing techniques to your sector-specific needs
  • Create a strategy that is based on your current, practical reality

Who is it for?

  • Marketing and branding staff within tertiary education
  • Those responsible for development and recruitment
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Your facilitator

Gill Luff

With seventeen years' experience of applying brand and marketing theory to the reality of implementation within highly devolved and democratic organisations, Gill brings a high level of pragmatism and practical advice to her training.

Gill has a professional background in brand and communications marketing that spans more than thirty years. After cutting her marketing teeth in the world of the micro-men at Sinclair Research and Acorn Computers she then tended to the communications and branding requirements of major corporate organisations as account manager and director at several brand and marketing agencies.

For the last seventeen years, her focus has been on the education market. She established the OCR brand during a time of unprecedented change in the qualification system and against a backdrop of recently merged organisations. She successfully transitioned the 150-year-old brand UCLES to Cambridge Assessment and has most recently spent eight years looking after one of the most valuable education brands in the world, the University of Cambridge.

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