Fast Track Digital Marketing

This fully-loaded course covers SEO, online display advertising, social media and email marketing, usability and analytics.

Wed 13 Jun 2018 9:30am - 5:00pm London
CCT Venues Barbican

CCT Venues Barbican


  Aldersgate House, 135-137 Aldersgate Street, London EC1A 4JA


  0207 776 4794

Located next door to Barbican tube station.  


Exit Barbican tube station and turn right.  Barbican CCT Venues is located next door but 1 to the tube station, on the corner of the road.  Download full details here.


There is an NCP car park only minutes away on Aldersgate Street near the Museum of London roundabout, which charges £3.50 per hour or £21 for  a full day.

There is an NCP car park  minutes away on Aldersgate Street near the Museum of London roundabout, which charges £3.50 per hour or £21 for a full day.


The closest hotels are:

Citadines Aparthotel, Barbican (3 minute walk on the same road).

Malmaison (4 minute walk)

Rookery Hote (5 minute walk)


*Two delegates £460.00 per delegate.
All prices are exclusive of V.A.T.


If you are new to digital marketing or you want to update your knowledge, this one-day course with our expert digital trainer Sarah Alder will give you a clear understanding of key digital marketing channels, the underlying principles for using them effectively and advice on planning and executing campaigns.

The Digital Marketing landscape

  • Current trends, challenges and opportunities
  • Digital Marketing Planning - a customer focused approach

Search Engine Marketing (SEO and PPC)

  • How search engines work
  • The importance of technical SEO
  • Keyword research analysis and tools
  • SEO: Link building techniques and how they help your rankings
  • Pay-Per-Click advertising: the essentials
  • Optimising your AdWords campaign (keywords, bid strategy, ad copy and creative) for maximum ROI
  • Improving landing page conversion rates

Social Media Marketing

  • The ‘Big Four': Facebook, Twitter, LinkedIn, YouTube
  • How Instagram and Pinterest fit into the social media landscape
  • The impact of Mobile Messaging Apps: WhatsApp & Snapchat
  • Social listening and sentiment analysis
  • Getting hands-on: Organising Social Media: internal structures/ responsibilities, work-flows 

Email Marketing

  • The role of ESPs (email service providers)
  • Segmenting your database: eCRM
  • Increasing your open and click-through rates
  • Email design & development do's and don'ts
  • Mobile: the saviour of email marketing?

Usability and UX

  • Copy and Design: creating information architecture that delivers
  • Desktop and mobile: delivering the best user experience
  • Making your website GREAT™
  • The importance of User Testing

Web Analytics and Metrics

  • On-site analytics : the main platforms (Google Analytics, Adobe Analytics, Web Trends & IBM Analytics)
  • The analytics dashboard
  • Conversion funnels and conversion rate optimisation (CRO)
  • What to test and how to test

What's New? What's Next?

  • A look ahead to the (near) future in Digital Marketing


What you'll learn

Following this training course you will have a better understanding of:

  • Essential digital marketing jargon, the key channels and the underlying principles
  • How to plan customer-focused digital marketing
  • How to set KPIs for your online marketing activity
  • Integrated Search Marketing strategies
  • Social Media marketing in a business context
  • How to effectively plan your email marketing campaigns
  • Online display advertising networks and banner formats
  • Analytics: what to measure and how to manage

Who is it for?

This course is aimed at those with little knowledge of digital marketing, to bring them up-to-speed and allow them to participate in business-decision making for marketing and digital marketing work.  

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Your facilitator

Sarah Alder

Sarah Alder is a senior marketing practitioner at digital marketing consultancy The Digiterati.  She is an experienced digital marketing professional with particular focus on helping clients align digital activities to business objectives. Sarah's work with in-house teams includes planning and delivering training sessions, ranging from overviews of current digital marketing topics for senior managers to project management skills for digital marketers and in-house teams.  Training clients come from a range of sectors and include Deloitte (UK & Switzerland), Transport for London, Abbott Healthcare, Mtel Bulgaria, Mencap, RSPCA and RIM.  Sarah also teaches CIM Professional Diploma and Digital Marketing courses and is a Visiting Lecturer at Hertfordshire Business School.

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