Fast Track Digital Marketing

This fully-loaded course covers SEO, online display advertising, social media and email marketing, usability and analytics.

DateVenuePrice
Wed 05 Dec 2018 9:30am - 5:00pm London
CCT Venues Barbican

CCT Venues Barbican

Address

  Aldersgate House, 135-137 Aldersgate Street, London EC1A 4JA

Telephone

  0207 776 4794

Located next door to Barbican tube station.  

Directions

Exit Barbican tube station and turn right.  Barbican CCT Venues is located next door but 1 to the tube station, on the corner of the road.  Download full details here.

Parking

There is an NCP car park only minutes away on Aldersgate Street near the Museum of London roundabout, which charges £3.50 per hour or £21 for  a full day.

There is an NCP car park  minutes away on Aldersgate Street near the Museum of London roundabout, which charges £3.50 per hour or £21 for a full day.

Hotels

The closest hotels are:

Citadines Aparthotel, Barbican (3 minute walk on the same road).

Malmaison (4 minute walk)

Rookery Hote (5 minute walk)

£495.00*
Thu 06 Dec 2018 9:30am - 5:00pm Manchester
Double Tree by Hilton

Double Tree by Hilton

Address

  1 Piccadilly Place, Manchester M1 3DG

Telephone

  0161 242 1014

Directions

If you're travelling by train, exit Manchester Piccadilly through the main exit and bear left, crossing the pedestrian bridge.  Doubltree Hilton is the glass fronted building directly ahead of you.

It's a 1 minute walk.


Conference rooms:

All the conference rooms are on the mezzanine level of the hotel.


Parking

There are various NCP car parks all within a 2 minute walk of Doubletree Hilton.  Argent Place and Piccadilly Place are both next door.  Dale Street car park is a 2 minute walk away.

 

Hotels

Doubletree Hilton is a lovely hotel and often has rooms available, however they aren't able to offer delegates who wish to stay overnight a preferential room rate.  Other local hotels include:

Malmaison Manchester -  directly opposite Doubletree.

Premier Inn Piccadilly - 2 minute walk away.

 

Venue website

Doubletree Hilton Manchester

£495.00*

*Two delegates £460.00 per delegate.
All prices are exclusive of V.A.T.

Rated by 7 delegates

Overview

If you are new to digital marketing or you want to update your knowledge, this one-day course with our expert digital trainer Sarah Alder will give you a clear understanding of key digital marketing channels, the underlying principles for using them effectively and advice on planning and executing campaigns.

The Digital Marketing landscape

  • Current trends, challenges and opportunities
  • Digital Marketing Planning - a customer focused approach


Search Engine Marketing (SEO and PPC)

  • How search engines work
  • The importance of technical SEO
  • Keyword research analysis and tools
  • SEO: Link building techniques and how they help your rankings
  • Pay-Per-Click advertising: the essentials
  • Optimising your AdWords campaign (keywords, bid strategy, ad copy and creative) for maximum ROI
  • Improving landing page conversion rates


Social Media Marketing

  • The ‘Big Four': Facebook, Twitter, LinkedIn, YouTube
  • How Instagram and Pinterest fit into the social media landscape
  • The impact of Mobile Messaging Apps: WhatsApp & Snapchat
  • Social listening and sentiment analysis
  • Getting hands-on: Organising Social Media: internal structures/ responsibilities, work-flows 


Email Marketing

  • The role of ESPs (email service providers)
  • Segmenting your database: eCRM
  • Increasing your open and click-through rates
  • Email design & development do's and don'ts
  • Mobile: the saviour of email marketing?


Usability and UX

  • Copy and Design: creating information architecture that delivers
  • Desktop and mobile: delivering the best user experience
  • The importance of User Testing


Web Analytics and Metrics

  • On-site analytics : the main platforms (Google Analytics, Adobe Analytics, Web Trends & IBM Analytics)
  • The analytics dashboard
  • Conversion funnels and conversion rate optimisation (CRO)
  • What to test and how to test

What's New? What's Next?

  • A look ahead to the (near) future in Digital Marketing

 

What you'll learn

Following this training course you will have a better understanding of:

  • Essential digital marketing jargon, the key channels and the underlying principles
  • How to plan customer-focused digital marketing
  • How to set KPIs for your online marketing activity
  • Integrated Search Marketing strategies
  • Social Media marketing in a business context
  • How to effectively plan your email marketing campaigns
  • Online display advertising networks and banner formats
  • Analytics: what to measure and how to manage

Who is it for?

This course is aimed at those with little knowledge of digital marketing, to bring them up-to-speed and allow them to participate in business-decision making for marketing and digital marketing work.  

Don't want to book right now?  Remind me about this event

Your facilitator

Sarah Alder

Sarah Alder is a senior marketing practitioner at digital marketing consultancy The Digiterati.  She is an experienced digital marketing professional with particular focus on helping clients align digital activities to business objectives. Sarah's work with in-house teams includes planning and delivering training sessions, ranging from overviews of current digital marketing topics for senior managers to project management skills for digital marketers and in-house teams.  Training clients come from a range of sectors and include Deloitte (UK & Switzerland), Transport for London, Abbott Healthcare, Mtel Bulgaria, Mencap, RSPCA and RIM.  Sarah also teaches CIM Professional Diploma and Digital Marketing courses and is a Visiting Lecturer at Hertfordshire Business School.

Here's what our delegates are saying about this event…

Lots of information, highly researched, great resources. Good overview of digital marketing and current trends. Very useful tips for increasing brand awareness.

Marketing Executive

Really useful and insightful. A great insight into digital marketing it tackles jargon and difficulties.

Junior Marketing Executive

Great. A whirlwind tour of all digital marketing. Comprehensive overview.

Marketing Director

Very informative and full of tips and tricks. Well organised, fast paced with lots of useful info.

Event Director

Lots of information, highly researched, great resources. Good overview of digital marketing and current trends. Very useful tips for increasing brand awareness.

Marketing Executive

Really useful and insightful. A great insight into digital marketing it tackles jargon and difficulties.

Junior Marketing Executive

Great. A whirlwind tour of all digital marketing. Comprehensive overview.

Marketing Director

Very informative and full of tips and tricks. Well organised, fast paced with lots of useful info.

Event Director

Very informative I learnt a lot. Well worth attending good breadth of delegates.


Enlightening and informative. Excellent pace, didn't drag on. Brilliant well worth booking.

New Business and Marketing Manager

Good overview covered a lot of topics. Good intro to digital marketing, relaxed environment and good location.

Marketing Officer

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